BRADY RETAIL
The Brady retail installation at Norstrom builds upon the mechanical systems and innovative technology used in the world of athletics and wellness.
The system integrates elements that elude to the feeling of athletic centers while elevating the experience through carefully selected materials, colors, and merchandising. The fixtures used throughout the space exhibit the raw athletic authenticity of the brand while simultaneously creating a beautiful shopping experience.
Designed under the creative direction of Willo Perron.
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